INCORRECT. This statistic is a classic urban
myth. In fact 100% of businesses that lose 100% of their data do not go out
of business. The reality is that most businesses which lose data stay in
business. There is a hierarchy of reasons why people can't recover and this starts with not having backed up in the first place.
Nonetheless, the main
problem for businesses has always been obtaining a reasonable R.T.O. (recovery time objective) that allows
for business continuity after a crisis.
On that note, let me throw you back to
October 2012 to the North Eastern coasts of the United States.
Hurricane Sandy had hit and the storm had become the largest Atlantic hurricane
on record with winds spanning 1,100 miles. Twenty four states
were affected, with particular
severe damage in New York. You will most likely remember the worldwide news coverage showing its storm surge flooding streets, tunnels and subway lines,
cutting power in and around the city. Damage in the United States amounted to
$65 billion.
Well, within NYC
stood Einstein Healthcare. They had already invested in BMR ahead of the
storm. By selecting Cristie Software’s TBMR software product in advance, they
were able to backup all their data and recover it to a command centre, which
was set up away from the storm line and connected to the NYC office.
As a result, twenty
patients were seamlessly transferred from NY Downtown Hospital, and as the
storm and its effects worsened, additional patients were taken in from NYU
Langone, Bellevue Hospital and nursing homes across the region.
Midst the
crisis, business continued.
What made
the process so fast and smooth was the fact that Cristie Software’s TBMR
product offered the company tailored
integration with their IBM TSM systems, as well as automating the recovery process directly from the respected servers’ backups so
that there was no additional management scheduling or storage required.
In a nut
shell, Cristie's BMR software bridges the all-important gap between commercially unrealistic
server clustering, and time consuming manual recovery, providing reliable
automated recoveries in less than 10 minutes.
So there you have the answer to
business continuity: invest in BMR. Particularly: CristieSoftware’s BMR.
