60% of companies that suffer a major data loss go out of business within 6 months.

INCORRECT. This statistic is a classic urban myth. In fact 100% of businesses that lose 100% of their data do not go out of business. The reality is that most businesses which lose data stay in business. There is a hierarchy of reasons why people can't recover and this starts with not having backed up in the first place.

Nonetheless, the main problem for businesses has always been obtaining a reasonable R.T.O. (recovery time objective) that allows for business continuity after a crisis.

On that note, let me throw you back to October 2012 to the North Eastern coasts of the United States. Hurricane Sandy had hit and the storm had become the largest Atlantic hurricane on record with winds spanning 1,100 miles. Twenty four states were affected, with particular severe damage in New York. You will most likely remember the worldwide news coverage showing its storm surge flooding streets, tunnels and subway lines, cutting power in and around the city. Damage in the United States amounted to $65 billion.

Well, within NYC stood Einstein Healthcare. They had already invested in BMR ahead of the storm. By selecting Cristie Software’s TBMR software product in advance, they were able to backup all their data and recover it to a command centre, which was set up away from the storm line and connected to the NYC office. 

As a result, twenty patients were seamlessly transferred from NY Downtown Hospital, and as the storm and its effects worsened, additional patients were taken in from NYU Langone, Bellevue Hospital and nursing homes across the region. 

Midst the crisis, business continued.

What made the process so fast and smooth was the fact that Cristie Software’s TBMR product offered the company tailored integration with their IBM TSM systems, as well as automating the recovery process directly from the respected servers’ backups so that there was no additional management scheduling or storage required. 

In a nut shell, Cristie's BMR software bridges the all-important gap between commercially unrealistic server clustering, and time consuming manual recovery, providing reliable automated recoveries in less than 10 minutes.

So there you have the answer to business continuity: invest in BMR. Particularly: CristieSoftware’s BMR.